Email marketing is one of the most effective ways to connect with your audience, generate leads, and increase sales. But creating and managing email campaigns can be challenging, especially if you don’t have the right tools or skills.
That’s why HubSpot Email is a great solution for anyone who wants to create professional and personalized email campaigns without hassle. HubSpot Email is part of HubSpot’s Marketing Hub, a comprehensive platform that covers everything from landing pages, SEO, social media, analytics, and more.
In this HubSpot Email Marketing review, we will thoroughly check how this email marketing platform fares against its well-known competitors. Its features, pros and cons and basically all the stuff that will help make up your mind if HubSpot email is the best fit for you and your business.
So, Let’s get started!
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HubSpot Email is an email marketing and automation tool that allows you to create, personalize, and optimize your marketing emails without waiting on designers or IT. It is part of HubSpot’s Marketing Hub, which is one of the four hubs that make up HubSpot’s CRM platform. The other hubs are Sales Hub, Service Hub, and CMS Hub.
Importantly, since HubSpot’s email marketing suite is part of the larger HubSpot ecosystem, I’d recommend that you also go through this detailed HubSpot CRM review to understand better what HubSpot has to offer to the businesses.
History, Founder and Financial information
HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah, who met at MIT. They realized that traditional marketing methods were becoming less effective and more expensive, and that there was a need for a new way of marketing that focused on attracting, engaging, and delighting customers. They coined the term “inbound marketing” and created HubSpot as a software company that helps businesses grow better.
Today, HubSpot is a publicly traded company (NYSE: HUBS) with over 4,000 employees and more than 113,000 customers in over 120 countries. In 2020, HubSpot reported a revenue of $883.1 million, a 31% increase from 2019. HubSpot also has a strong culture of customer satisfaction, innovation, and social responsibility, as evidenced by its awards and recognition from various organizations.
HubSpot Email Marketing Tool – Key Features
HubSpot Email has many features and benefits that make it a powerful and easy-to-use email marketing tool. Here are some of the main ones:
#1. Drag & Drop Based Email Design
HubSpot Email lets you create beautiful and responsive emails that look perfect on any device. You can choose from dozens of goal-based email templates or create your own custom layout with the drag-and-drop email editor. You can also customize your emails with your own branding, images, videos, links, buttons, and more.
Here are some of the benefits and features of HubSpot’s drag & drop-based email editor:
See exactly how your email will look in real-time as you drag and drop elements. It’s like having a sneak peek before the big reveal!
Save and easily reuse a particular section in your future emails
Easily adjust fonts, color and overall theme of your email to give your own personal touch
#2. Personalize Your Emails With Smart Content
Personalized emails are one of the main factors behind the success of any email campaign. A study by Accenture revealed that 41% of consumers switched companies last year over a lack of trust and poor personalization, costing businesses $756 billion
HubSpot Email lets you tailor your emails to each recipient based on their contact data, behavior, preferences and multiple other variables.
You can use personalization tokens to insert dynamic values such as name, company, location, etc. You can also use smart content to show different content to different segments of your audience based on criteria such as lifecycle stage, list membership, device type, etc.
Using the HubSpot Email Personalization feature you can:
Smart Subject Line: personalize the subject line of your marketing emails based on the recipient’s contact properties, list membership, or device type. This can help you increase your email open rates and engagement by delivering relevant and appealing messages to your audience.
Smart CTA: display different versions of your calls-to-action (CTAs) based on the viewer’s category, such as country, device type, referral source, preferred language, contact list membership, or lifecycle stage. This can help you optimize your conversion rates and tailor your offers to your prospects and customers.
Smart Text: Show different content to different people based on Smart Rules. Make your emails stand out by adding a personal touch with smart text! It’s like having a magic wand for your words. In any fancy text box in your email, you can set up special rules to talk directly to certain groups of people.
Smart Form: display different versions of your forms based on the viewer’s category, such as device type, country, or contact list membership. This can help you reduce form friction and capture more information from your leads by showing them the most appropriate and optimized form fields.
Smart HTML: change any element of your website pages, landing pages, or emails based on the viewer’s category, such as device type, country, or referral source. This can help you create a fully customized and responsive design for your marketing assets, and enhance your user experience and satisfaction.
#3. Easily Automate Your Emails Using The State-of-the-Art Automation Features
HubSpot Email lets you automate your email campaigns based on triggers, conditions, and actions. You can create workflows that send the right email at the right time to the right person based on their actions or in-actions.
You can also use email sequences to send a series of personalized and timely emails to your prospects or customers.
#4. Simple Integration With World Renown Platforms
HubSpot Email lets you integrate your email campaigns with other HubSpot hubs or third-party apps to create a seamless and powerful CRM system. You can connect your email campaigns with your landing pages, forms, pop-ups, live chat, chatbots, SEO, social media, analytics, and more.
You can also connect your email campaigns with other tools such as Gmail, Outlook, Shopify, WordPress, Zapier, and more.
It is important to note that HubSpot Email is part of HubSpot’s Marketing Hub, which means that you will also get access to other features such as landing pages, forms, pop-ups, live chat, chatbots, SEO, social media, analytics, and more.
You can also integrate HubSpot Email with other HubSpot hubs or third-party apps to create a seamless and powerful CRM system.
#5. Email Segmentation For Better Organization
HubSpot Email lets you segment your email list based on any criteria you want, such as contact data, behavior, preferences, etc. You can create static or dynamic lists that update automatically based on the criteria you set. You can also use list segmentation to target your email campaigns to specific segments of your audience and increase your email relevance and performance.
Segment based on any data point: From demographics and interests to purchase history and website behavior, tailor your emails to what each segment cares about most.
Boost open rates and click-throughs: Send relevant messages that resonate with each recipient, leading to higher engagement and more conversions.
Craft personalized experiences: Go beyond segmentation – use conditional logic to personalize individual email elements for deeper connections.
Stop wasting resources: Instead of broadcasting generic emails, focus your efforts on targeted campaigns with higher success rates.
Automate and scale personalization: Set up automated segmentation rules and triggers to deliver the right message at the right time, effortlessly.
Gain valuable insights: Track the performance of each segmented campaign and use data to refine your targeting for continuous improvement.
Automatically update your list as soon as the information changes.
HubSpot’s list segmentation isn’t just about dividing your list; it’s about unlocking hyper-personalized marketing that resonates with each individual. Say goodbye to one-size-fits-all and hello to targeted campaigns that drive real results.
In essence, HubSpot’s list segmentation empowers you to move beyond mass marketing and deliver truly personalized experiences that build stronger relationships and achieve your marketing goals more effectively.
#6. Leverage The Power Of AI To Create Engaging Emails That Convert
HubSpot Email lets you leverage the power of AI to craft engaging emails in a flash. You can use AI content writing features to quickly generate email subject lines, body text, and CTAs with simple prompts. You can also use AI content optimization features to automatically test and optimize your email content for the best results.
Here are some of the benefits of HubSpot Email Tool’s AI Features
Say goodbye to writer’s block: Generate email drafts in seconds with just a few prompts and keywords.
Personalize at scale: Craft unique copy for individual segments and recipients, driving higher engagement.
Optimize for conversions: AI analyzes past performance and suggests subject lines and CTAs proven to boost clicks and conversions.
Breakthrough creative blocks: Get fresh ideas and overcome creativity hurdles with AI’s innovative suggestions.
Maintain brand consistency: AI ensures your emails reflect your brand voice and style, even with automation.
Data-driven insights: Gain valuable data on email performance and refine your campaigns for ongoing success.
AI copywriting across platforms: Leverage AI to generate content for landing pages, blog posts, and social media, building a cohesive marketing strategy.
Boost your productivity: Spend less time crafting emails and focus on strategic planning and campaign analysis.
Make marketing accessible: Even marketing teams with limited writing resources can create compelling and effective emails.
#7. A/B Test Your Email
HubSpot Email A/B Testing is a powerful feature that allows you to compare different versions of your marketing emails and see which one performs better.
With the ability to test different variations of your marketing email, you can easily increase your conversion and click-through rates by choosing the winning version.
With HubSpot Email A/B Testing, you can:
Test up to five variations of your email subject line, preview text, sender name, content, or layout
Automatically send the winning email to the rest of your recipients based on the criteria you choose, such as open rate, click rate, or revenue
Analyze the results of your email A/B test and learn how to optimize your email marketing strategy
Improve your email deliverability, engagement, and conversion rates by sending the most effective email to your audience
HubSpot Email Cost & Pricing Tiers
We’ve seen the features above. Now, let’s see how much these features actually cost. HubSpot Email is available in three pricing tiers:
The Free plan allows you to send up to 2,000 emails per month and access basic features such as drag-and-drop email editor, email templates, contact management, and email tracking.
The Starter plan costs $50 per month and lets you send up to 5,000 emails per month and access additional features such as email personalization, A/B testing, and list segmentation.
The Professional plan costs $800 per month and lets you send up to 10,000 emails per month and access advanced features such as email automation, smart content, AI-powered content creation, and email health score.
You can also add more contacts and emails to your plan for an extra cost. For example, if you want to send 20,000 emails per month on the Professional plan, you will need to pay $1,000 per month. You can use HubSpot’s pricing calculator to estimate your monthly cost based on your needs.
HubSpot Email can be expensive and has a steep price jump from the Starter plan to the Professional plan, which may not be affordable for some small businesses or startups.
HubSpot Email can be overwhelming and has a lot of features and options that may be confusing or unnecessary for some users who just want a simple and straightforward email tool.
HubSpot Email can be limited and has some restrictions and limitations on its email features and functionality, such as email deliverability, email design, email personalization, email automation, etc.
Live chat is not available for users on the FREE plan.
FREE and the Starter plans don’t have A/B Testing.
Is HubSpot the Best Fit For You?
Impressed by HubSpot features and prices? Well, it does provide some great tools at affordable prices but there’s still one more piece to this puzzle that you need to figure out.
That’s to know that given your requirements, HubSpot is even the right fit for your business and in the below section I will let you know if HubSpot Email is worth your time your money or should you go for the alternatives.
HubSpot Email is ideal for:
Businesses and marketers looking for a low-cost solution to create professional and personalized email campaigns that boost their email performance and ROI.
Businesses that want to integrate their email campaigns with other HubSpot hubs or third-party apps to create a comprehensive and effective CRM system.
Businesses that want to leverage the power of AI to craft engaging emails in a flash.
HubSpot Email is not ideal for:
Businesses that want a simple and straightforward email tool that does not have a lot of features and options.
Businesses that want a cheap and affordable email tool that does not have a steep price jump from the Starter plan to the Professional plan.
Businesses that want a flexible and unlimited email tool that does not have any restrictions and limitations on its email features and functionality.
What are Some Popular HubSpot Email Alternatives?
As you may have noticed HubSpot offers multiple tools to run a business all addressing different sub-niches. Therefore, there can be literally hundreds of alternatives in each niche. However, solely for this article, I’ll stick to the CRMs only.
Here are a few other HubSpot CRM alternatives that you can give a shot:
User Reviews – What Do HubSpot Email Users and Popular Review Websites Have to Say About HubSpot Email?
Finding reviews specifically related to HubSpot’s Email Marketing suite was a bit difficult as most of the users rates HubSpot as a whole. Therefore, I’m giving you a gist of what I’ve found all over the internet pertaining only to its email marketing aspect.
Just like many other software, there are happy and satisfied users as well as those who are disgruntled.
Many users praise HubSpot Email for its ease of use, powerful features, and integration with other HubSpot hubs or third-party apps. They also appreciate HubSpot Email’s customer support, training, and resources.
Some of the popular review websites that have given HubSpot Email high ratings and recommendations are Capterra, G2, Trustpilot, and Software Advice.
Some users complain about HubSpot Email’s high price, steep learning curve, and limitations on its email features and functionality. They also encounter some technical issues, bugs, and glitches with HubSpot Email.
Some of the popular review websites that have given HubSpot Email low ratings and criticisms are FinancesOnline, PCMag, and TechRadar.
Some users have mixed feelings about HubSpot Email. They like some aspects of HubSpot Email, such as its email design, personalization, and automation, but dislike others, such as its email deliverability, segmentation, and analytics. They also suggest some areas of improvement for HubSpot Email, such as its email editor, AI, and smart content.
So What’s My Verdict? Is HubSpot Email Legit and Good Enough for Your Time and Money?
All right. So what do I think about HubSpot Email?Should you give it a try or seek its alternatives? Is it worth your time and money?
Well, no doubt, HubSpot Email is a legit and good email marketing tool that offers great value for money. I personally like its integration with other HubSpot hubs or third-party apps, which creates a seamless and powerful CRM system. I also like its email AI, which helps me craft engaging emails in a flash.
Moreover, Once you get on board, you have access to tons of other useful HubSpot tools that will surely give boost to your business.
Having said that, I personally don’t think HubSpot Email is the best email marketing tool for everyone. If you’re not careful and don’t have a set plan, It can be expensive and overwhelming for some users who do not need or want such a high level of email functionality and customization. It can also be limited and restricted for some users who want more flexibility and freedom with their email features and functionality.
Overall, weighing all its pros and cons, I’d say HubSpot Email is a great email marketing tool for some users, but not for others. It depends on your needs, preferences, and budget.
Final Thoughts – Why Should You Start Your HubSpot Email’s Free Trial Today?
Let’s conclude this long and highly detailed HubSpot Email review. I hope I’ve covered every aspect to provide you with sufficient information and help you figure out if HubSpot Email is the right fit for you7.
Overall, although not perfect, HubSpot Email comes with great features at a reasonable price. Just in case you still want to explore more options, you can always check out HubSpot Email’s alternatives above or let me know in the comments section if you have any queries not addressed in this HubSpot Email review.
Thank you for reading this HubSpot Email review. I hope you found it helpful and informative. If you did, please share it with your friends and colleagues who might be interested in HubSpot Email. If you want to start using HubSpot Email Marketing Tool for free, just click the button below: