GetResponse Review 2023 – Features, Price, Pros & Cons

Wanting to get started with email marketing? You have tons of different options in front of you and still have no clue which email marketing program is the best one. Perhaps you happen to stumble upon GetResponse but before signing up, want to dig even deeper and check out its all features. If all or any one of this is true then you should certainly read this highly detailed and comprehensive GetResponse review straight from the horse’s mouth.

Being a GetResponse user myself (although I use more than one email marketing software) I can certainly boast a much higher level of insights than normal users with their superficial reviews. Therefore, whatever is written below is something I’ve experienced and already tested, hence, before taking a leap of faith, I can assure you this review will give you a complete outlook of all the GetResponse’s features, pricing, benefits, pros and cons, and all the other necessary information for you to decide if GetResponse is the best fit for your email marketing needs.

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GetResponse Review

What Is GetResponse?

GetResponse is a cloud-based email marketing software (some may also call it an email automation software service) that helps you design and implement your email marketing tactics and strategy by managing your email contacts. From collecting email leads to sending out emails.

All of these activities can be automated, organized and timed with the help of GetResponse.

History Of GetResponse

GetResponse came into existence in 1998 when a Polish teenager with an entrepreneurial mindset, Simon Grabowski decided to take his “pet project” of managing emails to the next level.

Originally started as a tool to send out simple e-newsletters, GetResponse has now evolved not only into a full-blown email marketing tool but also into an all-in-one e-commerce and online marketing solution that offers other complimentary marketing services such as a website builder, chat features, e-commerce features, webinar hosting, landing pages, workflow automation and automated sales funnels. It now even offers AI services as well.

In short, what it means is that if you’re looking ways to promote your business online, GetResponse will have a solution for you.

Totally funded by equity, today, this email automation software now boasts 350,000+ subscribers in 180 countries.

GetResponse Pricing

For starters, GetResponse’s pricing may be confusing, however, I’ll try to explain it in simple terms.

There are three (3) main factors that decide how much does GetResponse cost.

• Number of email subscribers
• Features
• Monthly or Yearly Payments

Overall, GetResponse offers 6 pricing plans to its customers

The more subscribers you add, the more you will have to pay. While the most basic version of GetResponse (up to 500 subscribers) is free-to-use, the overall cost can reach a total of $699/month for 100,000 subscribers.

You can still bring down this cost by opting for either a 12-month plan ($573.18/month) or the 24-month plan ($489.3/month) for 100,000 subscribers.

The ‘Max’ and ‘Max2’ plans, they are designed for bigger businesses and come with some awesome advanced features (see below). The pricing for these plans varies based on your specific needs and the size of the email list. If you’re curious about using either of these plans, just reach out to GetResponse. They’ll be happy to set up a demo, talk about your requirements, and work out the pricing that works best for you.

50% Discount For Non-Profit Organizations

If you’re a Non-Profit Organization indulged in some noble cause of making this world a better place, your efforts won’t go unnoticed by GetResponse.

Every NFP is eligible for a 50% discount on their monthly bills with all the features that they’d have enjoyed using a normal account.

In order to claim this NFP discount, all you need is to verify your Non-Profit status at TechSoup.

Additionally, follow these below simple steps:

Note that as an NFP claiming the 50% discount, GetResponse will ask you to place their logo on your website.

Key Differences Between Pricing Plans

ALL GetResponse’s paid plans come with these core features.

• Easily Bring in and Manage Your Subscribers from a simple CSV file
• Choose from a Variety of Stunning E-Newsletter Designs
• Automatically engage with subscribers using Autoresponders
• Create beautiful landing pages in a snap with Landing Page Builder
• Effortlessly Nurture Leads with Funnel Tools
• Streamline Facebook and Google Ad Campaigns
• Build Websites with a User-Friendly Website Builder

Now, there are a number of differences between the ‘Email Marketing’, ‘Marketing Automation’ and ‘E-commerce Marketing’ plans. Some of them are as follow:

• The automation builder — being GetResponse’s standout feature, it is fully accessible only on the ‘Marketing Automation’ plan or higher. This feature enables you to create intricate autoresponder sequences based on user behavior.
• Conversion funnels — As you upgrade to higher pricing tiers, you gain access to more automated sales funnels, enhancing your conversion capabilities.
• Live webinars — the ‘Email Marketing’ plan doesn’t provide access to this functionality at all. Additionally, the number of webinar attendees is limited on the ‘Marketing Automation,’ ‘Ecommerce Marketing,’ ‘Max,’ and ‘Max2’ plans, with maximum caps set at 100, 300, 500, and 1,000 attendees, respectively.
• Perfect Timing — a feature that allows you to send emails to the subscribers at the best possible time, this is only available to the Marketing Automation plan and higher.
• Paid webinars — you can only charge for webinar access on a ‘Ecommerce Marketing’ plan or higher.
• On-demand webinars (access to pre-recorded content) — you can only offer these to users if you are on an ‘Ecommerce Marketing’ plan or higher.
• Team management — you can only have one user account on the ‘Email Marketing’ plan; by contrast, you get 3 on ‘Marketing Automation’, 5 on ‘E-commerce Marketing’, 10 on ‘Max’ and 500 on ‘Max²‘
• Transactional emails — the Abandoned Order Recovery feature (a feature that automatically sends reminder emails to the site visitors who don’t complete an order) and the Order Confirmation Email is only available on the ‘E-commerce Marketing’ plan or higher. 
• SMS marketing — the option is only available on the ‘Max’ plans.
• Support — Only the users on the Max² plan get phone support and a dedicated account manager (a.k.a ‘Customer Experience Manager’, to use the GetResponse term).

GetResponse’s Features & Benefits

GetResponse provides tons of features to grow your business not only through email marketing but also by using other complimentary avenues such as website, landing page designs and sending push notifications, etc.

While we’ll have a look at the individual features in detail below but let’s very quickly have a glance at the range of features that GetResponse offers.

#1. Free Trial Period

The best thing about GetResponse is that you get to check all its premium features, without any strings attached.

For 30 days straight!

You don’t even have to submit your credit card details and once these 30 days are up, and you don’t decide to apply for any of the paid accounts, you can still use GetResponse for free.

Of course, as long as your subscribers are not more than 500.

This gives great room for any user to check all the features before actually paying GetResponse anything.

#2. Automate & Organize Email Lists

Using GetResponse, you can schedule an email and send it in a predetermined time in the future.

Apparently, you can do the same with free email services like Gmail, Hotmail, etc. Right?

So what’s the difference?

Well, you can add and organize the contacts in your email list by dividing them into different segments.

These segments can be based on different features such as geographical location, gender and many other data points that your email list has. The best thing is that you can introduce your own data points to later create segments on the basis of them.

To know more about the level of automation GetResponse offers, see the Workflow Automation Feature below.

#3. AI Email Generator

GetResponse’s innovative solution that revolutionizes your email marketing strategy. With the power of AI, you can now generate stunning designs, compelling text, and captivating subject lines in mere seconds. Say goodbye to long hours spent crafting emails, as this game-changing tool reduces email creation time by a staggering 85%.

• OpenAI’s cutting-edge GPT technology: GetResponse’s AI Email Generator is your ultimate ally in maximizing efficiency.
  
• Create industry-specific emails that cater to your needs, providing valuable inspiration for optimal results.
  
• Boost your email open rates by engaging subject lines that grab attention and entice recipients to click.
  
• Break down the language barrier and reach Global Audience with GetResponse’s Multi-Lingual support.

#4. Opt-in & Pop-up Forms To Capture Leads

Every email marketing strategy starts by capturing email leads and then eventually converting them into sales (or readers).

The whole eco-system created around this concept to capture leads and convert them to viable sales is called a Sales Funnel.

GetResponse offers the feature of creating opt-in forms which can be integrated into your website (no matter what the platform). You can choose from various options where and when you want the opt-in form to show up. After ‘x’ seconds, upon scrolling, on leaving the website, etc.

All these features allow you to enhance the chances of having access to potential buyers. Once you have the customer’s details, it’s time to use some appointment-setting software to generate sales.

#5. Auto-Responders

Autoresponders are like friendly emails that you can send to your subscribers whenever you want on an automated basis.

With GetResponse, you can use their autoresponder feature to send really cool emails to your subscribers. It’s one of the best features they offer, but you need to be on one of their paid plans to use it. You can set up these autoresponders based on time or actions.

You can send a series of emails over a certain period of time, or you can trigger emails based on what your subscribers do or tell you.

For instance, you can:

#6. Conversion Funnels

One special thing about GetResponse compared to other products is its ‘conversion funnels.’ It’s not just an email marketing platform, but it also helps you run your entire online store.

With this feature, you can do everything you need without having to leave GetResponse. It makes things easier by letting you manage your business all in one place

.

The conversion funnel feature is available on all paid plans, but there’s something important to remember. The version you get with the ‘Email Marketing’ plan doesn’t include the e-commerce features. That means you won’t be able to accept payments or use the abandoned cart recovery feature on this plan.

#7. E-Commerce Marketing Tools

GetResponse’s suite of e-commerce tools provides you with the ability to run and manage your entire online store.

GetResponse integrates with the major online e-commerce brands like WooCommerce, Shopify, Presto, etc. thus making it an accessible platform for all the major online platforms.

#8. Ready-Made, Eye-Catching Email Templates & Landing Pages

Sending bland and boring text-based emails is a thing of the past. Getresponse provides you with a comprehensive library of ready-made and aesthetically appealing email templates targeting almost all niches.

You can also customize a design using the drag-and-drop feature to suit your needs.

These attractive email templates ensure higher engagement of your recipients and eventually higher conversion rates. Thus in return, you can achieve higher sales targets and viewership.

The reason you’d need the feature of designing your own emails is due to the hard fact that the attention span globally is declining. Although, a BBC report attempts to debunk this theory but still, readers today, have more choices than ever before. An alternate just a click away gives them more power over themselves, and what they want to watch or read, therefore, you need content that keeps your readers hooked up. At least to the point that allows you to convey your message clearly.

Designing beautiful emails is a step towards this marketing effectiveness.

Besides, not all emails are just “one-dimensional”. Discussing just one topic.

What if you want to send a monthly round-up email to your readers? In that case, you need to split your email into different distinguishable parts.

Of course, this cannot be achieved if you send them a text-based email.

You need to craft a well-designed email, and include some graphics and styling so that your readers can identify different topics in the same email.

Coming to the landing pages, they are a much “richer” version of the opt-in forms that we discussed above.

While the opt-in forms help you collect the email addresses, the landing page in addition to what the opt-in form does, also provides you with much more options such as adding a “call-to-action” button, adding more descriptive content, a counter-offer (an incentive such as an ebook, infographics or a cheat sheet) etc. In short, landing pages are the mini-websites that have no navigations in it that help you gain more leads.

A (dedicated) landing page is an essential tool for your email marketing strategy. One study reveals that the landing page has a potential visitor-to-lead conversion rate of 35.62%. Imagine getting your hands on 36 email addresses for every 100 visitors that you’re able to bring to your landing page.

So in addition to allowing you to create aesthetically appealing landing pages, one of the best things about GetResponse is that even when you don’t have your own domain or a website, you can host your landing pages on GetResponse. With a subdomain provided to each of your landing pages, you can divert your visitors to them and reap the benefits even without even owning a website or having acquired a domain.

Also Read: 7 Compelling Reasons To Start Building Your Own Email List

#9. Comprehensive & Rich Reports To Perform Analysis

GetResponse provides you with a set of comprehensive reporting tools which allow you to gauge your email marketing performance.

All your efforts are in vain if you do not have an effective data collection process taking note of the essential data points. Establishing an accurate feedback-loop system is of paramount importance.

This, in turn, aids you in conducting data synthesis by gathering detailed information about demographics, learning the needs of your customers, and accumulating complete contact information. Thus allowing you to fine-tune your performance based on the data you receive from your reporting system.

You can see how many emails are actually opened by your intended recipients, how many were followed through by the readers and they clicked the link in it, what links were clicked, and what is “sign-up” rates of your opt-in forms are.

#10. Automate Business Marketing Workflows

GetResponse’s Automation Workflow feature allows you to schedule and send emails on an automated basis. The workflows allow you to assign automated actions based on your users’ behavior.

All you have to do is create the conditions and the actions to be taken based on those conditions. The predetermined subscriber’s behavior can trigger action. Even better, you can sharpen your actions by applying some filtering, scoring and tagging.

Isn’t this cool?

You’re able to respond to your subscribers’ behavior at the individual level and yet still save time. All you have to do is design an effective marketing workflow and let GetResponse handle it from there.

Running short on time? There’s absolutely no problem. The ready-made workflow automation templates will give you a head-start in designing your own workflow. Just pick a template from the ones already provided and see if it needs some tweaks to suit your scenario.

These literally hundreds of ready-made workflow automation templates cover major e-commerce scenarios from cart abandonment to affiliate promotions.

#11. Integration With Major Social Media Platforms

Take your email marketing game to a whole new level with GetResponse, the ultimate platform that’s got it all. It hooks you up with a diverse range of apps, making your workflow an absolute breeze.

No sweat when it comes to integrating with the big players like Salesforce and HubSpot, or rocking it with e-commerce platforms such as Shopify and WooCommerce.

But hold on tight because we’ve got a whole bag of tricks! GetResponse takes things up a notch by joining forces with incredible tools like Zapier, WordPress, and Facebook Ads. Say goodbye to manual labor! Automate your campaigns, keep tabs on your performance, and engage with your peeps like a true champion. GetResponse’s killer app integration options will help you create a seamlessly interconnected marketing universe that boosts efficiency and drives mind-blowing growth.

Also Read: 7 Reasons Why You Should Invest In An Email Marketing Software

#12. Host Live Webinars

Webinars are a great way to not only get in touch with your audience but also nurture leads for the future and ensure recurring revenue. I’m quite sure that you appreciate conducting webinars. If on the one side, they help you generate more leads, on the other side, it creates a direct (or in some cases, face-to-face) interaction with your potential customers.

As a result, the chances of actually making a sale skyrocket.

GetResponse provides you to set up and conduct webinars. And not just non-interactive, plain old webinars, but it allows you to create polls, screen sharing, and whiteboard features to help you conduct a lively and engaging webinar.

Once done with the webinar, generate detailed attendee reports to see how you performed.

• Take your webinar to the next level with easy file sharing and seamless integration of YouTube videos.
• Capture audience feedback and data with polls and tests.

#13. Training Materials & Guides

If you’re worried about getting along with GetResponse then you don’t really have to bother about it.

First, GetResponse’s own website is filled with helpful guides and tutorials to not only learn the basics of the website but in addition to that, regular training and webinars also help you learn the trick of the trade and in this case, the “trade” is the email marketing as a whole.

These tutorials, guides and other learning materials will make sure to transform you into a decent online marketing specialist.

#14. A/B Split Testing

Confused about what works and what doesn’t?

GetResponse’s A/B Split Testing is a great feature to test different versions of your email by sending them first to a small sample of your subscribers.

The test returns back with the result.

Though many rookies don’t give much weight to A/B testing but the pros know the importance of it. They appreciate how even a minor tweak can improve your results by many folds. And GetResponse’s A/B testing helps you achieve this result.

You can split test the color, button size, shape, layout, content, subject line and many other parameters and see which has more effect on your conversion rates.

Once you have the winner, send it to the remaining email addresses in your list to reap the fruit of higher deliverability.

The only downside is that GetResponse allows testing only one variable per test. For example, if you’re testing different subject lines for emails, the rest of the email content should remain the same.

#15. ByPass Spam Filters To Ensure High Email Deliverability

Imagine putting all your efforts into designing your email strategy, conducting tests, and crafting visually soothing and linguistically appealing emails with a clear call to action.

While you think you’ve got everything covered there’s still one chink in the armor that you need to be wary of.

What if your email never lands in the inbox of your subscribers? Their email clients constantly mark your email as spam and there’s nothing you can do about it.

What would you do then? Are all your efforts going to go in vain?

Luckily, GetResponse provides a solution to it as well.

GetResponse’s spam score helps you analyze the probability that your email is going to end up in the spam box.

It lets you know about the major factors that email clients consider before deciding if the email is spam or ham. Based on those factors, GetResponse assigns a score to your email which is the probability of the ultimate “fate” of your emails.

Once you receive the GetResponse’s feedback, you can apply the changes to lower the probability of your email ending up as spam and you’re golden.

In addition to the above GetResponse, using their own Machine Learning (ML) and related algorithm also offers a feature for scheduling and sending emails to the subscribers at the best time ensuring maximum deliverability and open rates.

#16. 24/7 Rapid Response Live Chat Support

With the real-time chat system, I’ve found GetResponse support to be quite rapid and helpful.

Normally, I don’t have to wait more than 5 minutes to receive a response from one of their representatives and this is one of those features of GetResponse that got me sold.

GetResponse’s rep will not only troubleshoot your problems but will also guide you through the process of using any particular feature. Therefore, in a sense, GetResponse’s live chat system acts as a learning resource for its users. Of course, in addition to the other learning materials that a user already has access to.

Moreover, a user also has access to the ticket-based web portal in order to resolve any issues.

#17. GetResponse + Microsoft Dynamics CRM

GetResponse offers integration with world-renowned CRM software Microsoft Dynamics 365.

If you are a mid or large-sized enterprise that deals with large amounts of customer data, you can connect your GetResponse account with the popular Microsoft Dynamics CRM software.

With this integration, you can synchronize your data and transfer details from contacts and their marketing activities on the GetResponse platform to update contact details in the CRM at predefined intervals.

This feature is only available to the paid GetResponse Max accounts.

#18. Manage Users

In case you manage a marketing department of your own or want to assign user access to other users, there’s no need to hand over your username and password.

With the “Team” add-on feature, available to only paid users, you can add collaborators to your account. Assign them a set of roles and responsibilities all without sharing your credentials.

This is a smart solution, especially for big marketing departments.

#19. AI-Based Website-Builder

GetResponse’s AI Website Builder allows you to promote your brand online using professionally-designed website templates thus your beautiful website can leave a long-lasting effect on your customers allowing you to stand out from the crowd.

Since AI and No-code are the charms right now, you can design these enticing and responsive websites that look good on all devices, even if you don’t know how to code. Just use the drag-and-drop editor.

#20. GetResponse Chats For Landing Pages & Websites

This is a fairly new GetResponse feature and is available for paid users only. However, if you’re on a Marketing Automation plan ($59/month) or higher you can use the chat feature for websites not built using the GetResponse’s website builder.

To enable GetResponse chat you just need to add a code snippet to your website.

#21. Web Push Notification

Similar to the chat feature above, GetResponse Web push notification is also a fairly new introduction.

You can easily enable visitors to your website to opt-in for browser-based notifications by simply adding a small piece of GetResponse code to your site. This allows you to send notifications to your visitors in the future, regardless of the website they’re currently browsing.

You can also incorporate these notifications into an automated subscriber journey. For instance, let’s say a subscriber clicks on a link in an email regarding a promotion you’re running. With the power of push notifications, you can display a notification in their web browser about that specific offer, just 10 minutes later.

However, it’s important to note that while this feature is quite advanced and powerful, some individuals may find push notifications bothersome. Thus, it’s recommended to use this feature thoughtfully and selectively.

The web push notifications feature is fully accessible on the ‘Ecommerce Automation’ plans or higher.

Pros & Cons of GetResponse

GetResponse Alternatives

Since email marketing is one of the most lucrative fields in digital marketing, it’s understandable that just like any other SaaS there are many other players fighting for the same turf and competing head-to-head against GetResponse.

Therefore, you will find tons of other options as GetResponse Alternatives.

Now, are they better or worse than GetResponse? Well, that needs to be addressed separately. For now, I’ll just provide you with the names. Of course, the list is not exhaustive.

So What’s My Verdict? Is GetResponse Legit & Good Enough For Your Time & Money?

I hope the above detailed GetResponse Review was convincing enough for you to try out this awesome Email Marketing Software and start growing your business today.

Whether you’re in affiliate marketing, run an e-commerce store or an educational blog or website, run CPA campaigns to make money online or you’re a social media influencer, GetResponse’s overarching set of features provides significant value to all of them.

Sure, there’s always room for improvement but overall, I believe GetResponse provides a great value for money. Therefore, before signing off and ending this lengthy review, as a user myself, I’d definitely recommend GetResponse for your online marketing needs.

Final Thoughts – Why Should You Try GetResponse Today?

That’s it for now. I’m sure you have found this GetResponse review quite comprehensive as well as convincing enough to go ahead and try this email marketing software.

As it turns out, if you’re not using email marketing to promote your business, there’s no doubt that you’re losing out and leaving money on the table.

Probably tons of it!

One of the best advantages of GetResponse is that it allows you to dabble with email marketing even if you have no money to start with and that’s a worst-case scenario in my view. I mean what is the probability that you’re a dead-broke homeless guy reading this article?

Next to zero!

And even if by any chance, you, in fact, are one of those guys who cannot even pull out a chump change from their pockets then GetResponse even has a solution for you as you can sign up for absolutely free and don’t pay them unless you start shooting a certain amount of minimum emails and once you reach that point, you’d be already making money from your email campaigns.

So, don’t lose this golden opportunity. Sign up for GetResponse today for absolutely free. Just click the link below.