Quite recently, Bing introduced a brand new service, Content and URL Indexing API, that permits publishers to get immediate indexing on Bing.
And this applies not just for the new pages but also for the pages which have been indexed but need re-crawling. Probably due to the new information on the page.
The service makes use of a URL Submission API to index your web pages and content.
The update was recently announced by Bing (Microsoft) via their Twitter handler:
The link in the above tweet is this: Bing URL Submission API
Bing Indexing API
This is an API solution that websites can call to notify Bing whenever website content is updated or created allowing instant crawling, indexing and discovery of your site content.
Bing Content Submission API
Websites can use this API call to directly send content to Bing whenever website content is updated or created without waiting for bingbot to crawl it.
Although the announcement stated that this could benefit companies that have millions of new URLs that need indexing, the documentation sets a limit of 500 URLs per batch of submitted URLs.
“The max number of URLs that can be submitted in a batch is 500 unless it exceeds the available quota. GetUrlSubmissionQuota(String) should be called to determine how much URLs can be submitted.”
How quickly your webpage can get indexed in Bing?
It is a really powerful tool. If you use this tool to inject a site or a URL, it goes directly into the index and shows up almost instantly. You are then at the mercy of user experience to tell us if it is good content.
One thing to keep in mind is that there is a difference between crawling and indexing. The purpose of submitting URLs is to make sure they get crawled, however, you need to do all the other stuff mentioned, build links, make sure you have unique content, etc. This will all have an impact on indexing regardless of whether you submit the URLs or they are crawled naturally.
One of the program testers said that he was able to rank a brand new page within “a minute or so.”
This is what he had to say:
“I knew when I publish a new article I could see indexing and ranking in 30-45 minutes because that is just when I checked.
Last night I refreshed some old content on jQuery, even gave it a fresh URL slug. I checked 10 minutes later and there I was #2 for ‘jquery obsolete’ on Bing.com. ”
How to Get Started
It’s simple to get started. All you have to do is sign in to Bing Webmaster Tools (and verify your site if it’s not already verified).
Adding Your Site
Here’s how to submit a site to Bing:
- Sign in to Bing Webmaster Tools. (We recommend setting up a Bing Webmaster Tools account. Fortunately, it’s easy to do. If you already have Google Search Console, Bing can pull your verification info from there.)
- Select the appropriate website if you have more than one.
- From the menu, select, Configure My Site > Submit URLs.
- Type or paste in the URLs you want to submit for indexing from the website, one per line.
- Click Submit.
Your site will be added to the dashboard with the message “Site Ownership not Verified”. Clicking on the Verify Now link will provide you three options to verify your site.
- Placing an XML file on your webserver
- Copy & paste the meta tag
- Add CNAME record to DNS
Copy and paste the meta tag in your site header area and click on the Verify button. You can check under Configure My Site > Verify Ownership to make sure your site is verified successfully. Learn more about adding and verifying site in Bing Webmaster Tools.
Verify Site With Meta Tag in Bing Webmaster Tools
Any service that allows a user to submit content directly to Bing and actually begin ranking within minutes deserves to be seriously considered. Although, Bing is not widely popular as its arch-nemesis, Google but the upside of getting indexed on Bing and ranking well is that this search engine has a reputation of “serious” buyers.
What this means is that the visitors coming from Bing to your website are more prone to respond to your Call-to-Action as compared to the visitors coming from Google.
This feat alone must make you reconsider your SEO strategy.