In the last article where I guided my readers about how they can decide what to blog about, I mentioned you don’t need to wait to become an expert before you start blogging about it. So, to further explain my point (and to, of course, put any misconceptions to rest) I’ve decided to write this article to let you guys know how to blog about any topic without being an expert in it.
However, before going further, I believe that I need to categorically and explicitly add the disclaimer below:
This article (as you will realize after reading it) is in no way to encourage those bloggers or the mindset who boast about being an expert in a field but in reality are a sham. Their whole work is nothing but a copy paste effort trying to capitalize on the research and ideas of other hardworking bloggers. Without giving due credit to them.
Similarly, I don’t discourage being an expert in any topic. It’s just the approach about blogging that I’m going to discuss in this article and how you can blog about any topic in which you’re not an expert but at the same time, possess the will to learn more about it and grow from there.
Having said that, let’s explore how you can blog about any topic without being an expert.
How to Blog About Any topic Without Being an Expert?
You finally decide to start a blog of your own and after extensive research, choose a niche to blog about. The only problem is that although you have a deep interest in that topic but somehow, till today, you didn’t get enough opportunity to learn about it. That’s not surprising at all. There are many things that you wish to learn and do, even blog about it but due to many reasons, you just don’t muster up enough resources to practically undergo and experience that activity.
Talking about myself. I love swimming but I don’t know how to swim and it’s among the top wishes in my bucket list. I hope I will do it sooner or later.
So the idea what I’m trying to convey is that it’s not necessary that you may have actually done those things which you love.
This applies to blogging as well.
So what happens if you are not an expert but still want to blog about that topic?
Should you just leave blogging once and for all?
Or wait until many years, or viciously start reading about it or enroll yourself in any course (if there’s any) and only pursue blogging once you have a degree or certificate about that topic?
Of course, the above action plans are not invalid at all but you need something which helps you in getting started with blogging immediately.
Remember, success depends on actions and to become a successful blogger you need to, well… start blogging.
The more you wait, heavier the chances that you will eventually lose interest.
Keeping the issue in view, below are some steps that you can take to blog even about a topic that you don’t believe to be an expert in.
1. Dive in, Experience Yourself and Write About it
Of course, this advice only works if you have the necessary resources to do so. In case you do, and you’ve been waiting all your life for the right time, then this is the right time for you.
Experience an activity yourself and start writing about that experience on your blog.
Share your mistakes, your accomplishments, does not matter how small or trivial, write about what you’d do differently if you do the activity one more time, dos and don’ts, resources required etc.
Voila! You’re an expert now.
You don’t need to explore any unexplored niche or present any ground-breaking research on your blog. Even the most insignificant topics can be interesting.
Just keep your eye of “observation” wide open all the time (read point number 2 as I further explain it). Absorb everything that comes in your way and pour it in front of your readers.
Following the above tip, I’m sure you will have some good quality content for your readers and eventually you will develop and establish yourself as an authority and expert blogger.
This advice also works on not so “dramatic” activities as well. Activities which are not so vivid. Like writing tutorials about a topic about which you don’t enjoy the level of expertise like other bloggers. This technique works just fine even for such dull activities as well
So what are you waiting for? Go ahead and start experiencing what you always wanted to blog about.
2. Start Taking Mental Notes of Everything
This is what I meant by “keep your eye of observation wide open every time” above in the first point…
Sometimes, the basic difference between authority bloggers and rookies is that the former, with the constant mindset that they have to share on their blog, absorb more from their surroundings than the normal people do.
They pay heed to the intricacies, the boring details that no one bothers to care about and create an interesting content out of it. With constant practice, they’ve trained their brains to take a note of everything they experience.
So my advice to you is not take anything for granted. Start living in the moment and I’m sure that you will start appreciating even the minute details.
The rest is just jotting down that experience in black and white and present it in front of the world.
Of course, this takes some time but the only technique that’s going to help you in creating content even about the tiniest detail is just keep practicing.
Don’t think about the word count that you need to meet. Just try to live and relive that moment again and again. Eventually, ideas will start to sprout. The more you think about the word count, the more you are distracting from the original topic you’re blogging about. Make sure you keep this in mind.
3. Don’t be scared of (rightfully) calling yourself an Expert
Humility is a virtue and probably that is why we try not to boast about our capabilities. Hold back ourselves. Maybe we do not want to appear as an arrogant brat in front of others. That’s not bad at all but it becomes detrimental if it stops you in sharing what you feel about anything.
We normally do this because we are just plain scared. What if we proclaim ourselves an expert and then someone stands up and points out a mistake?
That’d be too embarrassing. Right?
We get even more scared when we compare ourselves with the masters in the field.
I’ve envied them throughout my blogging career. In fact, currently, they are my benchmarks of the blogging world.
However, to tell the truth, in many cases, when I logged onto their websites to learn the trick of the trade, many times it has happened that after reading any blogging tips and tricks, I realize that, “Hey! Wait a minute, I already knew that. In fact, I’ve been applying this technique or tip without even knowing that it is that important”.
Did you see what happened here?
The knowledge that I acquired from their blog was already there in some obscured compartment of my brain. But I was too scared to even consider it. Pay heed or Ponder about it.
The whole time while I was looking outside when the knowledge was right within me.
Maybe I was intimidated by the number of readers the blogs of these giants attract each month. Or could be some other reason.
I’m not encouraging douchebaggery at all but the point that I want to make is that before you start looking for the knowledge from external sources, sit back, relax and think if you already know about it? Do some sense check. Apply logic to the problem.
Are you just ignoring your own experiences? Not considering them worthy enough to be shared?
If that’s the case then you may have solved the problem for time being. Start jotting down what you know and this will automatically become your own unique content with most likely different and fresh perspective.
4. See What Other Bloggers are Saying About it
If everything above fails, you can now start seeking others perspectives. See what other bloggers have to say about the topic blogging in the same niche as yours.
With millions of websites out there, I’m sure that you will find hundreds of other websites/blogs sharing your interest.
Just start reading them and once you’re done, either follow point number 1, 2 or 3 or rephrase what you’ve learned.
However, make sure that you give your sources the due credit that they deserve.
This is a way to thank your colleagues who helped you coming out of oblivion and provided you with the necessary and much-needed nudge to help you get going.
Just make sure that you don’t be a miser when it comes to giving credit.
5. Read Comments on Other People’s Articles
I find this technique quite effective.
What I do is that after reading any article, I make sure to check out the comments section.
This is a great source of information where you can experience contradicting perspectives. People debating about the particular topic. Presenting their point of views, sharing their experiences etc.
When you start reading the comments, your mind enters in an “argumentative” state. As a result, your train of thoughts start moving forward in full speed and all of a sudden, your brain starts spewing ideas. So sometimes, comments act as steroids and help you transform from the submissive state to an expert state.
This metamorphosis really helps your blog about any particular topic as an expert because of the valuable ideas and experiences of others that you gather.
Just think about it. You read an article which discusses something. Now, right in the comments section, you read a comment which opposes the narrative of the writer. All of a sudden you have multiple perspectives of the same topic. Your brain starts analyzing critically and this is exactly what you want to write a good quality content of your own.
A critical and analytical train of thoughts.
This state of mind helps generate new ideas that you can write down on your blog. Besides, if you mention opposing perspectives about a single topic, this alone can help you establish as an expert blogger as your readers will get to know the pros and cons of a single topic.
Just reading an article and few comments, all of a sudden you can now present your point of view discussing the ups and downs about a single topic. For sure this will help build your image as an authority.
I hope this helps.
As a matter of fact, I never planned for this post. I was writing a different article [enter article] and at some point, it struck to me that I should be helping my readers (which is essentially the purpose of this blog) in getting started even if they feel that they lack the necessary level of expertise required to start a blog.
So I started writing this article. But I had no clue what to write and I just followed the above steps.
So this article is a living example of itself.
In the end, before calling it a day, I’d love to know about your experience. If you ever did something which you initially thought you couldn’t. However, you overcame your fear and nailed it. I’d love to know about that.